On Friday, March 30th at 1pm EDT, well-known social media strategist and author Deirdre Breakenridge will join me for an exclusive thirty-minute live conversation with Mary Henige who currently serves as Director of Social Media and Digital Communications at General Motors.
Henige has been with GM for over 25 years and currently leads GM social media strategy; employee policy and training; Blogs; Community engagement on GM’s corporate brand channels; and crisis monitoring and response.
Her team works in cooperation with other areas to broaden the reach of GM’s “stories” including video development and media outreach.
GM has received both mainstream media and blogger attention at this year’s South by Southwest Conference. We’ll talk with Henige about that success and the resources and tools GM makes use of to develop and execute its social media strategies. And we’ll discuss how and why marketing and PR at GM have managed to work together so effectively – more effectively than many in the marketing/PR agency world might imagine.
The discussion, which will take place on Blog Talk Radio, is sponsored by LiquidPlanner, (affiliate link) a leading enterprise-class online project management application and Ragan, provider of world-renowned newsletters, conferences, research reports and guides for leading corporate communicators.
You can listen live on Friday at 1pm EDT / 10 AM PST on Blog Talk Radio.