Display Advertising: Is 0.1% a Good Click Thru Rate?

The best advertising, if aligned with Catholic principles, is always done with the public interest in mind.

This post explains viewability, vCPM the MRC viewability standard, the role ad servers like Google Ad Manager play in viewability measurement and why it's sometimes better to pay a CPM rather than a vCPM.

What is StoryBrand and how can it help you to improve your digital marketing and advertising results?

Here are five of the many digital advertising mistakes I have made over the last ten years and the lessons you can learn from them.

So you've been running a display ad campaign and you're click thru rate is lower than you'd like it to be. What to do? Here are three tips for boosting click thru rates on display ad banners: Add animation Add a clear call to action button Split test different creative variations Regarding 1 and 2, if you have a designer on staff, I highly recommend using either bannersnack.com or canva.com. Both are super easy to use. Bannersnack will allow you to create fully animated html5 banners with solid call to action buttons that are (this is very important) fully compliant with ad serving platforms like the one we use to allow proper click tracking.

It sounds simple enough but it's easier said than done: If you want to drive optimal conversion results for a digital ad campaign, focus on the factors that will help you deliver those conversion results. In digital advertising, like it or not, the most important factor affecting results couldn't be simpler. It's traffic and non-sales conversion events, not sales conversions. Read the rest on Medium here .

Facebook just launched a new ad type called Lead Generation ads. I really like this because it makes the process of filling out forms much easier for mobile users in particular and Facebook has done a nice job of addressing the privacy concerns of people who see these ads. Regarding ease of use, if you […] The post Facebook’s New Lead Generation Ad Format appeared first on VMR. Facebook’s New Lead Generation Ad Format was first posted on October 27, 2015 at 4:41 pm.©2015 "VMR". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at hugh@vmrcommunications.com

A May 2013 research study conducted by Forrester Research and commissioned by Google Wildfire indicates that social ads are potentially more effective for brands looking to reach new customers. You can request a copy of the study by clicking here. Survey respondents were asked “Which of the following ways do you typically discover or find […] The post Social Ads More Effective Than Search Ads For Product Discovery appeared first on VMR. Social Ads More Effective Than Search Ads For Product Discovery was first posted on September 27, 2013 at 1:46 am.©2015 "VMR". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at hugh@vmrcommunications.com

Companies large and small are often criticized for acting like inexperienced children or sophomoric students in their approach to social media.  But I’d argue that in some cases, the former, child-like approach, may not actually be as foolish – or childish – as it sounds. In fact I’d argue it can be a pure stroke […] The post A Discovery-Based Approach to Maximizing Social Media ROI appeared first on VMR. A Discovery-Based Approach to Maximizing Social Media ROI was first posted on August 10, 2012 at 9:35 pm.©2015 "VMR". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at hugh@vmrcommunications.com