“The Corporate Blogging Book” Defuses the Fear Factor

Fear is the elephant in the room when corporate blogging is the topic du jour. And Debbie Weil's no-nonsense approach to that topic in particular is what I like most about the latest edition of her highly regarded "Corporate Blogging Book." The post “The Corporate Blogging Book” Defuses the Fear Factor appeared first on VMR. “The Corporate Blogging Book” Defuses the Fear Factor was first posted on March 14, 2011 at 9:58 pm.©2015 "VMR". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at hugh@vmrcommunications.com

Of course, there are lots of books – and blogs, of course! – on blogging. I’ve always viewed Debbie as the expert’s expert on this topic. But more importantly, corporate executives themselves view Debbie as the expert. Like Bob Lutz, former vice chairman of GM, for example, who wrote the forward to the book.

But back to Debbie. It’s hard to call her a social media marketing expert. She’s much more than that: She’s a first rate digital communicator who is greatly admired by those of us who live and breathe in the world of social media and executives who do not. We’re all looking for level-headed answers and a down-to-earth approach to the questions we face every day relating to internal and external blogging.

Debbie supplies the answers with wit, wisdom and a refreshing warmth that permeates her writing.

The fear-based questions are by far the most common of the questions and at first blush the trickiest to handle but Debbie masterfully illustrates, from her hands-on experience in advising the C-Suite, not just book knowledge, the best way to deal with those questions. In a word: Head on. Indeed, she seems to argue for an approach that embraces the questions and even the messiness of the process so that better strategies and guidelines can emerge.

For example, Debbie astutely points out the importance of not relying on dryly written policies and procedures that are crafted by those sitting on high. Instead she proposes a more transparent, bottom-up approach and quotes the wise counsel of intellectual property attorney Denise Howell:

Blogging is about to get much more popular and multifaceted than ever before. (See my previous post on Cloudforce for a glimpse of what the future holds for internal microblogging and enterprise 2.0.)

Be ahead of the fear curve rather than being dominated by it by taking the first step and reading this book.

But don’t take that advice from me. Take it from Bob Lutz, former Vice Chairman of GM, who wrote the forward for “The Corporate Blogging Book” in which he offers the following advice if you’re still not convinced:

Burying your head in the sand out of fear is a strategy to be sure.

But before you decide to go that route, you’ll be doing yourself and your company a favor if you at least download a free sample of Debbie’s book, here.

Full disclosure: The link immediately above is not an affiliate link. Neither Hugh Macken nor VMR Communications, LLC has been compensated in any form to write this post.

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“The Corporate Blogging Book” Defuses the Fear Factor

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