Social Media Strategy: A 4-Point Matrix to Keep it Simple

Tom Webster provided a simple framework to help media professionals formulate an engagement strategy for social media. The post Social Media Strategy: A 4-Point Matrix to Keep it Simple appeared first on VMR. Social Media Strategy: A 4-Point Matrix to Keep it Simple was first posted on June 18, 2010 at 4:55 pm.©2015 "VMR". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at hugh@vmrcommunications.com

There’s so much confusion these days about social media strategy largely because foundational principles of presence management, listening and engagement get lost in the noise of continual hype about the latest and greatest technologies that are 1000% guaranteed to generate instant ROI.

Earlier this year, at a presentation for folks in broadcast media who were looking for some clarity mixed with a healthy dose of common sense on social media, Tom Webster , VP of  Strategy and Marketing for Edison Research , (co-presenting at the time with Triton Digital’s Jim Kerr ) provided a simple, usable framework to help media professionals formulate an engagement strategy for social media.

I’m not a broadcast media professional, nor was I in attendance at the conference (though I wish I was!) but I read about the framework shortly after the conference on Tom’s blog , commented and made a mental note that this was definitely worth sharing with those of you who are kind enough to partipate in the dialogue that occurs here on the VMR blog. The salient point, in my view, was the following:

“You need to have a strategy for your own web properties, and a strategy for web properties you don’t control or own.”

Sounds straightforward enough but try explaining that to those who are not very familiar with social media  and you might just get them to scratch their heads and look at you funny but not much more. If that’s their response, this matrix will help you to begin your social strategy conversations on a simple, straightforward note.

Without going into too much additional detail, I’m going to strongly suggest that you hop on over to Tom’s blog and read the entirety of his post explaining the simple but very useful matrix (which Tom has graciously given me permission to copy here) below.

It’s an oldie but a goodie. I call it the Webster Engagement Matrix and a classic worth referencing time and again.

What about you? Have you come across useful matrices like Tom’s? Do you think this will help you explain social media strategy to those with whom you work or to your clients? I’d love to know so please do share the love!

Edison Research

The post Social Media Strategy: A 4-Point Matrix to Keep it Simple appeared first on VMR.

Social Media Strategy: A 4-Point Matrix to Keep it Simple

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